New anti-smoking ad targeting addicts

(Level: Intermediate to Upper-intermediate / B1 to B2 / ** to ***)


Tobacco addicts are now being targeted by a new advertising campaign which aims at scaring them into giving up the bad habit.

Strong images of contaminated, toxic blood flowing through a smoker's body are being used so as to reinforce the message that smoking increases the risk of  fatal strokes or serious disability due to strokes.

 

 

an image of toxic blood circulating through a smoker's body - also part of the campaign
Picture credit: Public Health England (*)

 

(*) Public Health England (PHE) is an executive agency of the Department of Health (**) whose mission is to protect and improve the nation's health and to address inequalities. (Source: gov.uk)

 

 

(**) The Department of Health (DH) is a ministerial department which helps people to live better for longer. [They]lead, shape and fund health and care in England, making sure people have the support, care and treatment they need, with the compassion, respect and dignity they deserve. (Source: gov.uk)

 

Here is a link to PHE. You can find really interesting information there:

https://www.gov.uk/government/organisations/public-health-england



 Before watching:
The following words could be useful:
sick leave: paid absence from work granted because of illness    congés de maladie
an attempt: an effort or try           tentative 
a billboard: a panel for the display of advertisements in public places         panneau d'affichage / panneau publicitaire    
disability: the condition of being disabled / incapacity / physical (or mental) impairment      invalidité / incapacité / handicap  
a stroke: sudden loss of brain function caused by a blockage or rupture of a blood vessel to the brain, characterized by loss of muscular control, diminution or loss of sensation or consciousness, dizziness, slurred speech, or other symptoms that vary with the extent and severity of the damage to the brain. Also called cerebral accident.       accident vasculaire cérébral


You can have a look at the PHE video (videos) before watching the report:

http://www.youtube.com/user/smokefreevideos


And more specifically, you can go to: http://www.nhs.uk/smokefree


 
While watching:

You are now going to watch a Sky News video focusing on the campaign and its reasons.

 

Answer the following questions in French:

 

1. What does the new anti-smoking advert aim at showing this time?

2. Why is the campaign being launched at this time of the year?

 

 

 

 

http://news.sky.com/story/1187952/anti-smoking-campaign-new-ad-targets-addicts

 

 

When you are finished, check your answers!

 

1

Le but de cette campagne est de montrer les effets dévastateurs du tabagisme (tels les AVC et autres risques connexes aux AVC comme l'invalidité), dus aux toxines présentes dans le sang du fumeur...

 

2

Beaucoup de fumeurs aspirent à arrêter et ont déjà essayé à plusieurs reprises; donc il fallait agir justement au moment de la prise des bonnes résolutions, et en présentant des images choc.

 

You can also go to:
 

http://philippebekaert.blogspot.be/2013/02/you-are-going-to-watch-sky-news-report.html